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Under It
In some ways I have not really been myself for the last... seven months or so. Has this ever happened to you? The reasons keep shifting around from work to kid stuff, back to work, and then family stuff and then the kid things rear up once again and then unpleasant work reappears just to remind a girl what regret feels like.
And the news is having a bad effect on me. I spent oodles of time today chasing down leads on getting the elusive H1N1 vaccine for me and my family and now have to decide how much of the weekend I'm willing to sacrifice for it. I can't really recall a plague panic quite as extreme as this one and while I'm usually sort of impervious (or maybe that's oblivious... what would that be, "impivious"?) to this sort of thing so the plague of H1N1 panic has hit me harder than usual because I have a naturally strong immunity to health scares which is somehow failing me now.
But this evening, while I was trying to ignore something else, I did read about something that made me think a bit about the future. Apparently Volvo has decided to do considerable product placement in the movie of the second installment in the Twilight series, New Moon. This is not a departure from the books in which the vampire love interest, Edward Cullen, apparently drives a Volvo as well. Slate's Browbeat blog was interested in Volvo's decision to get involved in what appears to be a movie targeted at the pre-teen market and Volvo's national advertising manager argues that tweens have a great influence over their parents' car-buying decisions. (She also points out that the Twilight series is popular with women in general, not just very young women.)
So this gave me pause. Do you know anyone who has asked a child which car to purchase? I don't mean people who have taken the number and variety of children they have in their lives into account when thinking about car needs. I just don't think I ever had that much power. And now, as a nominal adult, reading this, I worry that I didn't make better use of what power I did have. Would you consult your kids on this kind of thing? What would you ask? What sort of reasoning would you be looking for, beyond the fact that (a responsible, caring hero prefers a safe ride)? (I have not actually seen the movie or read the books, so I don't know what sort of driver Mr. Cullen is.)
posted by Elise at 4:59 PM
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Susannah Wesley said...
Many recent studies show that children are becoming more and more important for a family's purchase consideration on major items such as vehicles, homes, electronics and appliances.
While I agree that this seems strange, "experts" say that it is because parents are less aware of the latest, best products and are consulting kids who are constantly connected. I don't think anyone has an excuse to NOT research or find something out on their own.
11/10/2009 7:38 PM
said...
That is the most ridiculous thing I've ever heard. When I first started seeing the ads for the Volvo featuring "Edward," I couldn't imagine what the marketing "geniuses" had been thinking. Never in a million years did it occur to me that a parent would ask their tween what kind of vehicle to buy. But then, Volvo's always been about safety, and if you are silly enough to let your kid decide what kind of car to buy based on what the sexy guy in a movie drives (the sexy, undead guy in a movie), maybe you really need a safe car because you can't keep yourself safe with brainpower.
11/11/2009 8:19 PM
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11/11/2009 10:47 PM
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11/16/2009 5:41 PM
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Susannah Wesley said...
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